Sometimes we like to share our thoughts and ideas. We hope to spread inspiration!

Of course you will find our blog articles below. This is one of our central topics, which we would like to share with you. It’s all about Purpose Branding. A topic that moves us at its core. Unfortunately often insufficiently examined. We want to change that.

Different Types of Purpose Branding

An analysis of how purpose-branding exists in the market.

Looking for New-Mobility ? you may also like:

victoriano-izquierdo
Brand

7 reasons why brand frameworks fail.

Positioning models have served brand managers for decades. The truth is: these models don’t work any longer. But did they ever work? And what has changed?

markus-spiske-unsplash
Leadership

Are you empathic?

The role of empathy in leadership. And why we are going to fail without it.

Subscribe To Our newsletter

behind the scenes

Ideas and inspiration by Friends

Fast Company - The Future Of Business​

A different approach to insiration compared to PSFK. A bit more fun - in a way.

On The Way To New Work #otwtnw​

This one inspires us almost every week with fresh content. When riding our bikes we listen to these podcasts.

PSFK - Research Insights and Inspiration​

They are present in our business life for several years. Check this out, especially if you work in retail.

Nach oben

This website uses cookies to ensure you get the best experience on our website. By using our website you agree to our terms and conditions.