Positioning models have served brand managers for decades. The truth is: these models don’t work any longer. But did they ever work? And what has
Sometimes we like to share our thoughts and ideas. We hope to spread inspiration!
Of course you will find our blog articles below. This is one of our central topics, which we would like to share with you. It’s all about Purpose Branding. A topic that moves us at its core. Unfortunately often insufficiently examined. We want to change that.