A.I. best case scenario is not to be used for low level jobs. Instead we should start at the top!
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Of course you will find our blog articles below. This is one of our central topics, which we would like to share with you. It’s all about Purpose Branding. A topic that moves us at its core. Unfortunately often insufficiently examined. We want to change that.
The time has come to look at Purpose from a broader perspective than just product/customer (or company/employee). Business ethics without human ethics don’t exist. The strikes are getting closer. Ukraine, Uyghurs, climate change, social conflicts and so on. And companies are always the actors. We realise that there is no such thing as just business. And a concept of mediaeval times – when such thing as „just business“ did not exist in business – could serve as a guide.
This is a guide to help you putting WHY into words. Here is a guide to avoid this mistake. As just looking into reasons may not result in finding your „why“.
Wie Google Trends uns schnell helfen kann, Themen und Wettbewerb zu verstehen. Und wie wir es Business-relevant einsetzen können.
Positioning models have served brand managers for decades. The truth is: these models don’t work any longer. But did they ever work? And what has changed?
Get to know the reasons why niche brands are small but great – and in extreme danger.
Purpose Branding ist der zentrale Wettbewerbsvorteil von KMU-Unternehmen gegenüber Konzernen. Leider wird dieser Vorteil kaum genutzt.
Understand the correlation of being a good musician and a good manager. And what it needs to engage with an audience.
When thinking about New Mobility we tend to forget the human factor. We use „old mobility“ not just to be mobile. But for something hardly to replace.
A company can practice New Work only by shifting power. Otherwise New Work is just fake.
The role of empathy in leadership. And why we are going to fail without it.