Ideas and Inspiration

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Sometimes we like to share our thoughts and ideas. We hope to spread inspiration!

Of course you will find our blog articles below. This is one of our central topics, which we would like to share with you. It’s all about Purpose Branding. A topic that moves us at its core. Unfortunately often insufficiently examined. We want to change that.

Brand

Golden Times for Niche Brands?

Get to know the reasons why niche brands are small but great – and in extreme danger.

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Brand

Purpose is not a substitute for morality

The time has come to look at Purpose from a broader perspective than just product/customer (or company/employee). Business ethics without human ethics don’t exist. The strikes are getting closer. Ukraine, Uyghurs, climate change, social conflicts and so on. And companies are always the actors. We realise that there is no such thing as just business. And a concept of mediaeval times – when such thing as „just business“ did not exist in business – could serve as a guide.

Purpose

Getting THE „Why-Message“ RIGHT

This is a guide to help you putting WHY into words. Here is a guide to avoid this mistake. As just looking into reasons may not result in finding your „why“.

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Research

Google-Trends als Tool für Jeden.

Wie Google Trends uns schnell helfen kann, Themen und Wettbewerb zu verstehen. Und wie wir es Business-relevant einsetzen können.

Brand

7 reasons why brand frameworks fail.

Positioning models have served brand managers for decades. The truth is: these models don’t work any longer. But did they ever work? And what has changed?

Brand

Purpose-Branding bei KMU-Unternehmen

Purpose Branding ist der zentrale Wettbewerbsvorteil von KMU-Unternehmen gegenüber Konzernen. Leider wird dieser Vorteil kaum genutzt.

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Leadership

Managers should be empathic like musicians.

Understand the correlation of being a good musician and a good manager. And what it needs to engage with an audience.

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New-Mobility

The true obstacle to new forms of mobility.

When thinking about New Mobility we tend to forget the human factor. We use „old mobility“ not just to be mobile. But for something hardly to replace.

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Leadership

Do you or daddy decide how you do New Work?

A company can practice New Work only by shifting power. Otherwise New Work is just fake.

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Leadership

Are you empathic?

The role of empathy in leadership. And why we are going to fail without it.

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behind the scenes

Ideas and inspiration by Friends