Ideas and Inspiration

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Sometimes we like to share our thoughts and ideas. We hope to spread inspiration!

Of course you will find our blog articles below. This is one of our central topics, which we would like to share with you. It’s all about Purpose Branding. A topic that moves us at its core. Unfortunately often insufficiently examined. We want to change that.

Leadership

Managers should be empathic like musicians.

Understand the correlation of being a good musician and a good manager. And what it needs to engage with an audience.

Leadership

Are you empathic?

The role of empathy in leadership. And why we are going to fail without it.

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Brand

Purpose is not a substitute for morality

The time has come to look at Purpose from a broader perspective than just product/customer (or company/employee). Business ethics without human ethics don’t exist. The strikes are getting closer. Ukraine, Uyghurs, climate change, social conflicts and so on. And companies are always the actors. We realise that there is no such thing as just business. And a concept of mediaeval times – when such thing as „just business“ did not exist in business – could serve as a guide.